Kape (Kape Technologies), a late stage start-up had established a reputation for producing marketing technology products.
Yet, the industry was losing momentum. With the necessary technical expertise, Kape had decided to make a commercially strategic pivot, focussing their future energies on the thriving cyber security industry instead.
The positioning, naming and rebranding work we undertook for the company, was aimed specifically at growing brand awareness and market share, with urban living US consumers.
Within three months of launching the new brand, the company saw a 50% increase in share value.
Kape were pivoting our business in a new direction and needed to work with a company that could help lead our brand transformation. Foreground were exceptional in doing just that. They helped define and deliver us a strong, clear and unique brand and digital identity that will truly resonate with our customers for many years to come.