Brand transformation for a technology group
Kape (Kape Technologies plc) were intent on transforming their brand, to engage a digitally astute market, within an increasingly vital cyber security industry.

The brand positioning, naming and identity work we undertook for Kape, coincided with a commercial pivot for the company, as they shifted their focus from developing marketing technology products to cyber security products instead.

Within three months of launching the new Kape brand, the company saw a 50% increase in share value on the London Stock Exchange.

Kape were pivoting our business in a new direction and needed to work with a company that could help lead our brand transformation. Foreground were exceptional in doing just that. They helped define and deliver us a strong, clear and unique brand and digital identity that will truly resonate with our customers for many years to come.
CEO, Kape