Kape (Kape Technologies plc), had established a reputation for producing marketing technology products. However, the industry was losing momentum. With the necessary technical expertise in place, Kape had decided to make a commercially strategic pivot, focusing their future energies on the thriving cyber security industry instead.
The rebranding work we undertook for the company, was aimed specifically at growing brand awareness and market share, amongst an urban living US customer base.
Within two months of launching the new brand, the company saw a 50% increase in share value on the AIM London Stock Exchange.
Kape were pivoting our business in a new direction and needed to work with a company that could help lead our brand transformation. Foreground were exceptional in doing just that. They helped define and deliver us a strong, clear and unique brand and digital identity that will truly resonate with our customers for many years to come.