Home lettings start-up Hello Neighbour, briefed Foreground to create a distinctive brand identity, that would differentiate them in a highly competitive sector.
The platform enables end-to-end home lettings – removing the necessity and expense of high street estate agents – via an easy to use app.
We identified the common needs of both home owners (Landlords) and home seekers (Tenants), before creating brand messaging and a visual identity that would engage each group.
The final result exceeded expectations, but the process of getting there was possibly more beneficial. It has allowed us to really identify our core value proposition. The new brand is great, it really differentiates us, but the aspect I like most is the ‘soul’ it has brought to the surface. I can’t recommend Foreground enough.
Co-Founder, Hello Neighbour