Foreground partnered with LegalDrop, to help bring their ambitions for customer-centric legal services to life.
LegalTech is a fast emerging sector in its own right. Along with comprehensive customer research, we created criteria for analysing direct and indirect competitors within the sector. That way, we helped LegalDrop: identify and build a proposition that resolves otherwise unmet client needs; and set the foundations for a brand that distinguishes itself – in difference to the "usual legal services" experience – through its commitment to transparency, choice and customer service excellence.
Marc and the Foreground team have been there since the very start of our business. Their guidance and expert consultation has pushed us in the right direction – with respect to understanding the industry, the market and the direction of travel that our business should take – enabling us to offer something of fundamental value to our clients.
Foreground continued their consulting work – naming the brand; helping us define our core strengths and values; and creating our stand out and memorable brand identity – demonstrating their versatility and expertise not just as an incredibly creative consultancy, but as a brilliantly intelligent one too.