After two decades in the world of branding and digital, I have experienced an incredible amount of change. Having started my career in 1999 BG (Before Google), I earned my stripes working across the creative services and marketing sectors, before co-founding an independent agency.
Life had been good to me. I had become a husband, a father, a business owner and if the countless articles that mention "determination and grit" as key to success are to be believed, I had those qualities too. Yet, something was missing.
I knew that there were benefits to sticking to a path, but I also knew that if I became too narrow in my thinking, then inertia might set in and I, along with my ambitions, might stop growing.
So, from 2014-16, armed with an open mind and very little sleep (our second-born was just four months), I fulfilled another ambition and undertook an Executive MBA at London Business School.
After two years of expanding my thinking, broadening my commercial acumen and exchanging insights with some extraordinarily bright minds, I have now launched Foreground. We're an independent brand consultancy, with a model that befits the times we live in.
The speed at which the commercial world is changing is unprecedented. Now, perhaps more than ever, businesses need to stay ahead of the game. Innovation isn't just important, it's vital.
The problem, is that the companies that you might typically have hired to help you launch new brands and new ventures, aren't necessarily the ones best placed to do so.
Launching new propositions and appealing to existing or new markets, takes skill and expertise, but it demands an agile, iterative approach. Large agencies find it difficult to cope with that, by virtue of their size, their running costs and the often rigid processes that underpin their operations.
Foreground are different. We have an open and flexible approach and operate as a consulting model business.
Here’s how we do it...
We assemble a tailored fit, senior-level team around every challenge and have a channel agnostic approach, which means we can flex to the requirements of every type and size of client.
All of the researchers, strategists, designers and techies that consult with Foreground, have an average of 15 years commercial experience. They have been hand-picked for their attitude and their domain expertise.
Variety is the spice of life:
Unlike traditional agencies, where teams often work repetitively on a handful of client accounts – which can stifle creativity – Foreground consultants work on a broad variety of projects throughout the year. Which means our thinking and end-product stays fresh.
While we will of course continue to work closely with our long-standing clients, our business model will I’m sure lead us in to new territories far and wide. The promise I make, is that I'll continue to use the same levels of grit and determination, to bring every brand we work with into the foreground.
Marc Schaller, Founder