After nearly 20 years in the world of branding, I had experienced huge changes. Having started my career in 1999 BG (Before Google), I earned my stripes working across the creative sectors, before co-founding an independent agency.
Life had been good to me. I had become a husband, a father, a business owner and if the countless articles that mention "determination and grit" as key to success are to be believed, I had that too. Yet, something was missing.
I knew that there were benefits to sticking to a path, but I also knew that if I became too narrow in my thinking, then I, along with my ambitions, might stop growing.
So, from 2014-16, armed with an open mind and very little sleep (our second-born was just four months), I fulfilled another ambition and undertook an Executive MBA at London Business School.
After two years – expanding my commercial and strategic thinking and exchanging insights with some extraordinarily bright minds – Foreground launched. We're a brand consultancy, with a model that fits the times we live in.
The speed at which the commercial world is changing is unprecedented. Now, perhaps more than ever, businesses need to stay ahead of the game. Innovation and creativity isn't just important, it's vital.
The problem, is that the companies that you might typically have hired to help you launch new brands and new ventures, aren't necessarily the ones best placed to do so.
Launching new propositions and appealing to existing or new markets, takes skill and expertise, but it demands an agile, iterative approach. Large agencies find it difficult to cope with that, by virtue of their size, their fee structures and the costly processes that underpin their operations.
Foreground are different. We have an open and agile approach and operate as a consulting model business.
Here’s how we do it...
We assemble a strategic and creative consulting team around every brief. That way, we're able to flex to the size and scale of every type of requirement.
Foreground consultants have an average of +15 years experience. They have been hand-picked for their specialist skills and domain expertise.
We manage the branding process for you. So you can focus on more pressing matters than picking Pantones and mastering messaging.
Unlike traditional agencies – where teams work repetitively on a handful of client accounts – our team works on a varied range of projects throughout the year. So our thinking stays fresh and our end-product is always unique.
We don’t add needless (admin or office) costs on to our fees. Instead, you’ll receive outstanding strategic and creative services, without exceeding your budgets.
While we will of course continue to work closely with our long-standing clients, our business model will I’m sure lead us in to new territories far and wide. The promise I make, is that I'll continue to use the same levels of grit and determination, to bring every brand we work with into the foreground.
Marc Schaller, Director