Case studies
TRANSFORMING BUSINESSES INTO STANDOUT BRANDS
The Foreground work with global founders, entrepreneurs, and leadership teams.
Changing lettings for good
UK PropTech venture Hello Neighbour, are disrupting the property lettings sector. Removing the friction and expense found with high street agents, their tech platform enables landlords to let out their properties in a few clicks.
With accessible property information, appointment booking, key drop services and a faster, fairer approach, Hello Neighbour better serve tenants too.
From brand strategy to brand identity, from digital design to cross-channel marketing campaigns, we worked closely with Hello Neighbour’s leadership team, bringing their unique and refreshing approach to life.
Robots that deliver
Invented in Google’s innovation lab, Cartken is one of the world’s first autonomous robot delivery companies.
After successful trials in the US, Japan, and Europe, Cartken were ready to make the transition from road tested venture, to global brand.
Strategic and creative work, included a series of brand workshops with Cartken’s founders and international teams.
A robust brand strategy and unique visual identity brought the company’s values, mission, and vision to life, aligning the team and emboldening Cartken’s plans for commercial growth.
Shining a light on shadow IT
DataTech company Workscope manage IT risk by analysing data and sharing end-user insights, via their proprietary tech platform.
After expanding their suite of software tools – beyond their early-stage single product offer – the company needed to reposition and rebrand, to appeal to global corporations.
Simpler, more accessible brand messaging, coupled with a sharper visual identity, shifted the company’s image from fledgling startup, to enterprise-grade brand.
New generation food
Gourmet baby food startup V&ME, are on a mission to cook and deliver the freshest and healthiest baby food on the market.
They commissioned us to broaden their appeal with busy, urban living parents.
V&ME’s promise for unparalleled quality, combined with their ambitions to empower busy working parents, informed the brand’s sophisticated yet playful identity.
Following The Foreground’s brand consulting work, subscriptions for V&ME’s services doubled.
Their rapid growth saw the company seek investment and expand their operations across London.
More smiles in less miles
After repurposing commercial properties and acquiring a fleet of electric vehicles, Proxi offered more local and sustainable delivery and fulfilment services, to businesses across London and Greater London.
But as a new entrant, within a competitive sector, the company needed market awareness fast. Proxi’s bold visual identity and eye-catching campaign messaging was created with this in mind.
Startup Incubator
Every year, the Institute of Innovation and Entrepreneurship at London Business School, is home to 15-20 early-stage founders attending their Startup Incubator programme.
Building new ventures across industries and geographies, businesses that earn their place, benefit from seminars, workshops, and mentorship, from leading companies across finance, investment, law, marketing, tech, and beyond.
In our continued efforts to support early-stage entrepreneurs, The Foreground run brand workshops for founders attending the incubator and to other programmes like it.
IEPC London Business School
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