Branding & Design Consultancy
Sending your brief
What we do
Our services
Client feedback
Our approach
Consulting team
Bring your brand into the foreground
Losing out on customers or clients, to a competitor with a stronger or more renowned brand, is a problem for any business.

Foreground transform organisations and new ventures into distinctive, credible brands, with clear-cut appeal – enabling them to establish a reputation and thrive.
Sending your brief

  1. Call or email us with an overview of your brief

  2. We'll get back to you, to define your requirements

  3. Next, we'll create a tailored proposal for you

  4. Let's schedule it in and get down to work
We'll make sure your brand: stands out against the competition; builds a dedicated customer base; and aligns and inspires your team.

Get in touch and bring your brand into the foreground.
Brand strategy, identity and design
Brand Strategy
Our work is grounded in research and sound strategic reasoning. We offer bespoke services in:

- Brand discovery
- Brand positioning
- Brand workshops
- Customer research
- Competitor analysis
Visual Identity
We create distinctive visual identities for local and global brands, with specialisms in:

- Brand identity design
- Brand guidelines
- Campaign identity
- Digital identity design
- Digital guidelines
Verbal Identity
We'll bring your brand's voice and messaging to life, across every brand touchpoint, with expertise in:

- Brand messaging
- Brand naming
- Brand story
- Campaign messaging
- Tone of voice
Cross-sector experience
They helped define and deliver us a strong, clear and unique brand that will truly resonate with our customers.
CEO, Kape Technologies PLC
Rigorous in identifying and scoping the requirements for new brand and product developments. Their ability to launch successful new propositions, is invaluable.
Group Product Director, GoCompare
We’ve been working with their incredibly creative team for several years now, and they’ve continued to create highly innovative campaigns that truly engage and inspire our clients.
Head of Events, Investec Bank
Foreground have made us stand out in a crowded space, head and shoulders above others. So whether or not you think you know branding, speak to Foreground, it will change your life. Promise.
Founder, V&ME
They achieve a good balance between pushing creative development while respecting a brief. They’ve got a lot to recommend.
EMEA Communications, CBRE
The new brand is great, it really differentiates us... but the aspect I like most is the ‘soul’ it has brought to the surface. I can’t recommend Foreground enough.
Co-Founder, Hello Neighbour
We have worked with Marc and his team for several years and he has helped transform our brand across digital channels.
Head of Marketing, TIME Investments
Fantastic work delivered on time and on budget. I also really enjoyed working with the team who were quick to grasp what we wanted to deliver.
Head of Marketing, EFG Bank
We are very pleased with the end result and feel that it positions CIL as a leading, international consulting business.
Managing Partner, CIL
We found their innovative, proactive problem solving approach an invaluable asset to our team.
Design and Planning, BAM Construct
High quality work delivered professionally, on time and with great patience... Highly recommended as a versatile and quality creative agency.
Director of Communications, GCE
From platform strategy to how to establish a brand... expert leadership, consultation and support every step of the way.
CEO, mi terms
A fantastic addition to the London Business School Incubator programme... providing an invaluable workshop for our cohort.
Director, Institute of Innovation and Entrepreneurship, LBS
We needed to engage the right company to help position us in the UK and European market, they have excelled in doing just that.
Managing Director, KOUT
A consultative and agile approach
Launching new propositions and new brands, can be challenging. With two decades of experience creating differentiated brands with clear-cut customer appeal, we steer every organisation we work with, in the right direction, from initial idea to maturity.
Foreground are a trusted partner to start-ups, new ventures, SMEs and globally renowned brands. We are recognised for our consultative and agile approach. We flex to meet the requirements of every sector, and every type of organisation that we work with.
"We create truly distinctive brands, that build lasting credibility with customers, clients and communities."
Multidisciplinary expertise
Marc, Director
Brand Strategy Director
Mark, Designer
Brand & Digital Design
Fran, Designer
Brand & Digital Design
Sara, Strategist
Research & Insight
Craig, Designer
Design & Production
Marc, Director
Brand Strategy Director

Marc Schaller has led brand strategy, identity and campaigns for globally renowned organisations and early stage companies across sectors including: Education, Finance, Healthcare, Property, Sustainability and Technology.
He has an MA from the London College of Communication; an Executive MBA from London Business School; and acts as an advisor and speaker at start-up incubators including the Institute of Innovation and Entrepreneurship, at London Business School.

When he's not leading brand workshops, Marc can be found running across a London park or rewatching a Pixar movie with his two young children.
Mark, Designer
Brand & Digital Design

Mark is an award winning designer with an MA in Communication Design. He majors in Brand Identity and User Interface design, helping create distinct omni-channel experiences for new ventures and established companies.

He is passionate about the potential of design to influence human behaviour.
Fran, Designer
Brand & Digital Design

As a traditionally-trained creative, Fran’s broad knowledge in the industry has provided her with a deep understanding of the design and creative process. Fran works to transform a brand’s core values and vision into a visual language, communicating its story and creating meaningful brand experiences across channels.
Sara, Strategist
Research & Insight

Sara believes brands should make a positive impact in people’s lives and to the world. After completing an MSc in Brand Leadership, she followed her heart to do just that, working with not for profits as a brand strategist.
Sara has previously worked with clients such as: Save the Children, Macmillan and Waterstones.

As a new mother, she’s recently been mastering the art of negotiation with her toddler, whilst dabbling in interior design and pottery.
Craig, Designer
Design & Production

Craig is a designer with 20 years of experience working for global brands across a wide range of industries, from Financial Services and Education to Consumer Electronics. His experience working with both agencies and client-side has proved to be invaluable, as has his experience designing in multiple languages.