Foreground create differentiated and customer relevant brands, offering creative and strategic consultancy in:
- Brand positioning
- Brand proposition definition
- Story, messaging and tone
- Naming and nomenclature
- Market and industry analysis
We design brand identities that engage both local and global markets, with specialisms in:
- Brand logo design
- Typography and iconography
- 2D and 3D visualisation
- Illustration and graphics
- Brand guidelines
- Digital brand guidelines
Our design and creative expertise has evolved over two decades, with services including:
- Editorial and content design
- Event and experiential design
- Presentation and report design
- Animation and motion
- Website design and code
- Application design and code
Branding and design gives you the edge. It can be the difference between people engaging with your message, recommending your service or making a purchase.
Foreground help new market entrants, established businesses and globally renowned brands navigate this strategic and creative challenge.
We are open and consultative, we flex to the requirements of every brand we work with.
Our ideas are bold and our delivery is impactful, but we're thoughtful and considered in getting there. We believe sound, strategic reasoning should come before imagination.
It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.
Kape were pivoting our business and needed to work with a company that could help lead our brand transformation. They helped define and deliver us a strong, clear and unique brand that will truly resonate with our customers.
CEO, Kape Technologies PLC
They returned concepts that met our brief perfectly, I recommend them as a high quality agency.
Principle, LxB Retail Properties
We’ve been working with their incredibly creative team for several years now, and they’ve continued to create highly innovative campaigns that truly engage and inspire our clients.
Head of Events, Investec Bank
I have worked with Marc on several projects over the last 10 years or so. His ability and expertise in the areas of branding, design and digital is excellent and he produces stand-out work.
Founder and Chairman, Frank PR
We have worked with the team for several years and they have helped transform our brand across digital channels.
I have no hesitation in recommending them.
Head of Marketing, TIME Investments
Fantastic work delivered on time and on budget. I also really enjoyed working with the team who were quick to grasp what we wanted to deliver.
Head of Marketing, EFG Bank
They were very patient in the process and listened to our feedback... We are very pleased with the end result and feel that it positions CIL as a leading, international consulting business.
Managing Partner, CIL
We needed to engage the right company to help position us in the UK and European market, they have excelled in doing just that. I recommend them highly.
Managing Director, KOUT
They achieve a good balance between pushing creative development while respecting a brief. They’ve got a lot to recommend.
EMEA Communications, CBRE
We found their innovative, proactive problem solving approach an invaluable asset to our team. They provided a quality output to a tight programme.
Design and Planning, BAM Construct
Marc and his team have consistently provided the Global Campaign for Education with high quality design work delivered professionally, on time and with great patience - which is vital given that we operate in five languages... Highly recommended as a versatile and quality creative agency.
Director of Communications, GCE
Strategic and creative direction
Over the last two decades, Marc Schaller has led high profile Branding, Design and Digital projects for renowned brands and organisations such as: BAM, Blackberry, CBRE, Investec, NHS, Kape Technologies and the Global Campaign for Education.
Marc has an MA in Design from London College of Communication and an MBA from London Business School, and has previously worked for and on behalf of agencies at WPP, IPG and Enero.
He regularly speaks and writes on subjects across the Branding and Design spectrum. When he's not, he can be found running across a London park, or rewatching a Pixar movie with his two young children.
Andrew, Technology Lead
Tech strategy and production
Andrew is a technology specialist with a broad range of experience spanning over twenty years. He has worked with a wide variety of clients across sectors including: Volkswagen, Virgin Atlantic, American Express, Deutsche Bank and Sony.
He oversees both in-house and offshore teams, delivering solutions that have received universal praise and broken industry standards for innovation and performance.
Andrew is a regular speaker at conferences and contributes to a wide variety of industry groups and publications.
Mark, Design Lead
Brand, print and digital design
Mark is an award winning designer with an MA in Communication Design. He majors in Brand Identity and User Interface design, helping create distinct omni-channel experiences for new ventures and established companies.
He is passionate about the potential of design to influence human behaviour.
Fran, Design Lead
Brand, print and digital design
As a traditionally-trained creative, Fran’s broad knowledge in the industry has provided her with a deep understanding of the design and creative process. Fran works to transform a brand’s core values and vision into a visual language, communicating its story and creating meaningful brand experiences across channels.
Christie, Design and Production
Print design and production
Having graduated with a BA(Hons) in Graphic Design, from the London College of Communication in 2001, Christie has nearly 20 years of commercial experience working across advertising, branding and editorial.
Christie has built a particular expertise in design for the property and construction sectors, and has worked extensively with leading architectural and interior design companies.
Craig, Design and Production
Print and digital production
Craig is a designer with twenty years of experience working for global brands across a wide range of industries, from financial services and education to consumer electronics.
His experience working with both agencies and client-side has proved to be invaluable, as has his experience designing multi-language publications.
As a typographer and type designer, Craig’s passion for typography continues to inform his design craft and practice.