Brand strategy
find a unique market position
If people are interested in your offer, competitors will be after their share of attention in no time.
You need more than great services and a team of winning smiles.
Send your competitors fishing for customers elsewhere: find a unique market position, build a standout brand strategy.
Why brand?
In our hyper-competitive age, getting noticed: for the right reasons, in the right places, by the right people, is more challenging than ever.
Businesses that lack brand recognition and reach, struggle to engage customers, employees, and partners, compromising their chances of success.
A brand strategy establishes your market position. It’s a springboard to become the go-to business for what you offer.
But a brand strategy maintains your success too. It’s a barrier to competitors, because your brand is, as Warren Buffet puts it, an economic moat.
You may have: expert customer service; a tech-enabled experience; or the most cost-effective solutions… It’s your brand that can’t be replicated.
"A product is something that is made in a factory; a brand is something that can be bought by a customer. A product can be copied by a competitor; a brand is unique."
FROM BUSINESS
TO STANDOUT BRAND
The Foreground transform businesses into standout brands. We empower the companies we work with to:
- stand out from competitors
- build brand recognition
- increase brand awareness
- grow market share
HOW IT WORKS
We offer brand consulting services to founders, entrepreneurs, and leadership teams across the UK, US and EMEA.
From brand strategy and brand identity design to brand messaging and brand campaigns, we look after every aspect of the branding process for you.
Combining brand workshops, research, strategic and creative thinking, we build powerful brand strategies that unlock your:
- unique strengths and benefits
- vision, values, mission and purpose
- story and messaging
- personality and image
transforming your business into a powerful, lasting brand.