Case studies
Changing lettings for good
UK PropTech venture Hello Neighbour, are disrupting the property lettings sector. Removing the friction and expense found with high street agents, their tech platform enables landlords to let out their properties in a few clicks.
With easy viewing and appointment booking, key drop services and a faster, fairer approach, Hello Neighbour better serve tenants too.
From brand strategy to identity design, from messaging to marketing campaigns, we worked closely with Hello Neighbour’s leadership team over several years, to put their refreshing approach on the map.
Robots that deliver
Invented in Google’s innovation lab, Cartken is one of the world’s first autonomous robot delivery companies.
After successful trials in the US, Japan, and Europe, Cartken were ready to make the transition from early-stage venture to trusted brand.
Work included a series of workshops with Cartken’s founders and international teams, which aligned the company around a shared vision, mission and common set of values.
A distinctive identity and an engaging story, brought the company’s brand to life, and underpinned Cartken’s future plans for growth.
Shining a light on shadow IT
DataTech company Workscope manage IT risk by analysing data and sharing end-user insights, via their proprietary tech platform.
After expanding their suite of software tools – beyond their single product offer – the company needed to reposition and rebrand, to appeal to global corporations.
Simpler, more accessible brand messaging, coupled with a sharper visual identity, shifted the company’s image from startup, to enterprise-grade brand.
New generation food
Gourmet baby food startup V&ME, are on a mission to cook and deliver the freshest and healthiest baby food on the market.
They commissioned us to broaden their appeal with busy, urban living parents.
V&ME’s promise of quality and nutrition, combined with their ambitions to empower busy working parents, informed the brand’s sophisticated yet playful tone of voice and visual identity.
Following The Foreground’s brand consulting work, subscriptions for V&ME’s services doubled.
Their rapid growth saw the company seek investment and expand their operations across London.
More smiles in less miles
After repurposing commercial properties and acquiring a fleet of electric vehicles, Proxi offered more local and sustainable delivery and fulfilment services, to businesses across London.
But as a new entrant, within a competitive sector, the company needed market awareness fast. Proxi’s striking visual identity and eye-catching campaign messaging, was created with this in mind.
Startup Incubator
Every year, the Institute of Innovation and Entrepreneurship at London Business School, is home to around fifteen early-stage founders attending their Startup Incubator programme.
Building new ventures across industries and geographies, businesses that earn their place, benefit from workshops and mentorship, from leading companies across finance, investment, marketing, technology, and beyond.
In our continued efforts to support entrepreneurs, The Foreground run brand workshops for incubator attendees, and to other programmes like it.
IEPC London Business School